Project Overview:

Every project we take on starts with a deep dive into the client's needs, goals, and market position. For Doorman Garage Doors—a trusted local service business—we developed and executed a comprehensive digital marketing strategy tailored to increase visibility, drive leads, and build brand credibility.

Objectives:

• Boost Doorman’s presence in local search results
• Generate high-quality leads through paid search
• Increase customer retention via email marketing
• Establish a professional, trustworthy digital brand

Scope of Work:

Planning & Strategy:
Researched competitors, keyword trends, customer reviews, and geographic targeting to build a tailored digital roadmap.

Google Ads Campaigns:
Built and managed PPC campaigns focused on service-based, location-specific keywords. Optimized ad copy, CPC, CTR, and extensions (e.g., structured snippets) to improve performance.

Local SEO Optimization:
Refined and maintained the Google Business Profile with keyword-rich service descriptions, high-quality photos, weekly updates, and review response workflows.

Email Marketing:
Designed and sent targeted campaigns using Brevo, including seasonal promotions, maintenance tips, and automated service reminders.

Performance Optimization:
Tracked CTR, CPC, conversions, and email engagement to continually refine campaigns and maximize ROI.

Results:

• Google Ads CTR: 4.63%
• Average CPC: $0.69
• Improved local rankings and profile engagement
• Higher retention and rebooking from email campaigns

Conclusion:

By combining paid advertising, SEO, and email marketing, we helped Doorman Garage Doors become more discoverable and connected with their customer base. This project highlights our ability to execute effective digital strategies for service-based businesses looking to scale locally.

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