Project Overview:

Animebae is a fashion-forward streetwear brand rooted in anime culture and vibrant self-expression. The brand needed visual assets that could capture the energy of each clothing piece while maintaining consistency across their digital storefront. Our goal was to create clean, engaging visuals that resonate with Animebae’s Gen Z audience while streamlining the online shopping experience.

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Objectives:

• Highlight the uniqueness of eac h clothing item through stylized digital compositions
• Improve product presentation across the e-commerce site
• Maintain cohesive branding through consistent visual language

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Scope of Work:

1. Designed composition-based product mockups for apparel drops
2. Created flatlay images optimized for product pages
3. Supported launch visuals with a focus on visual clarity and branding

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Results:

• +38% increase in click-through rate on newly styled product listings
• Consistent sell-outs of featured items within first weeks of launch
• Improved brand cohesion across site visuals
• Helped define a visual tone that now carries across Animebae’s product line

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Conclusion:

Animebae’s unique identity shines through in every product they release—and our visual content made sure their online presence matched that same creative energy. This project was a great example of how intentional design and styling can turn a clothing listing into a brand story. I'm proud to help shape a brand that connects deeply with its community through style, personality, and passion.

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